I think that most people will look at the entertainment factor and fail to recognize some of the deeper meaning in what they see. There will be some who react with badly, and those will probably be the same people who were a bit disturbed by "DaVinci Code".I wonder how people's perception of Freemasons will change once the upcoming National Treasure and Dan Brown books come out.
I personally think knowledge is a good thing and it can only improve perceptions of the organization.